The aim of UI design is creating user interfaces which has to be clear and intuitive. The UX design aim is to bring together business goals and user’s needs. Both of these are critical to the overall success of business and must work together.
Right UI/UX design increase conversion rate. If all the steps are clear, more users progress to the final stage of making a purchase or completing desired actions.
The better UI/UX design of a site or app is clear to use; the more people will use it. People are very happy to share positive experiences with others. The word of mouth remains the most powerful way to get customers. Also, right UI/UX design indirectly affect search engine ranking.
The overall effect of UI/UX design for business that are loyal customers, increased revenue, reduced internal cost.
UX/UI Design Process
Well-crafted design provides the experience users anticipate from the project.
We gather your requirements, do the competitors’ analysis, describe your personas, create use cases, and wrap it up in functionality.
Mockupping and prototyping facilitate the decision-making process by providing you with a visual representation and experience before the project has been developed. This helps you decide on the final look and functionality of your project easier.
We will make your final product feel good and be hard to use incorrectly. Despite a great visual aspect, your product design will feature functionality and seamless interaction to drive customer retention for you.
You will get a detailed UI style guide to ensure cohesion between UX and UI. We will arrange and sort all the design elements such as UI components (buttons, fonts, colors, menus, icons, etc.).